Power Home Shopping for Millionaires
Posted online at Real Estate Media
May 17, 2006
www.rismedia.com

The Real Estate Book inks deal to list luxury properties on The Wall Street Journal’s RealEstateJournal.com

RISMEDIA, May 17, 2006 - Research recently found that the number of millionaires is up 14% in the U.S., or more strikingly, one out of every 125 Americans is a millionaire. As a result, the already-heated luxury real estate market is getting hotter, and two of the most recognized brands in media have joined forces to create a comprehensive online resource for millionaires to shop for their next dream home. The Real Estate Book, the number one real estate publication in the country, and RealEstateJournal.com, The Wall Street Journal’s award-winning guide to property, has announced a multi-year partnership to display all $1 million dollar-plus residential listings from The Real Estate Book on RealEstateJournal.com.

With more than nine million magazines distributed at over 300,000 locations in over 450 markets, The Real Estate Book is the world’s largest network of real estate magazines, and features thousands of homes for sale, new home communities, and local information from hundreds of cities across the United States and Canada. RealEstateJournal.com is the Internet's premier site for people seeking real estate guidance for both commercial and residential properties. A one-stop site for information about buying, selling and maintaining real estate, RealEstateJournal.com publishes news and feature articles from the powerful editorial resources of The Wall Street Journal, the RealEstateJournal.com editorial team, an array of respected columnists and other resources.

“We’re very excited about this new collaboration with RealEstateJournal.com,” says Glenn Goad, Executive Vice President of Consumer Strategy at Network Communications, The Real Estate Book’s parent company. “As an integrated Internet media company, we deliver millions of leads to our advertisers through our high quality magazine, website and strategic online alliances.”

“This new partnership with The Wall Street Journal gives our advertisers greater exposure and more leads, particularly the agents who specialize in high-end real estate and choose to list with us,” says Todd Walker, Vice President of Sales for The Real Estate Book.

Adds Gail Griffin, General Manager of The Wall Street Journal Online Network, “The properties The Real Estate Book brings to our site strengthen our portfolio of luxury listings for buyers and sellers in the high-end market. We’re glad to have The Real Estate Book onboard with RealEstateJournal.com.”

Through this partnership, The Real Estate Book anticipates displaying over 15,000 million dollar plus listings on RealEstateJournal.com.